"Lux" is a well-known brand, particularly for its beauty and personal care products. However, finding lesser-known facts about the company might be challenging due to the extensive documentation of its history and operations.
Lux entered the beauty soap market in 1925 with the introduction of Lux Beauty Soap. It was marketed as a beauty soap made with fine fragrances and ingredients.
Lux was one of the first brands to use film stars for endorsements. In the 1920s, they featured popular actresses of the time in their advertisements, which was a groundbreaking marketing strategy.
Lux has a long-standing tradition of featuring celebrities in its advertisements. Over the years, numerous famous personalities, including Hollywood stars, Bollywood actors, and international models, have endorsed Lux products
Lux has taken steps to improve its sustainability practices. This includes efforts to reduce its environmental footprint, use of eco-friendly packaging, and sourcing of sustainable ingredients.